DESIGN

LUMILUX was born from a university project where we had to create the complete visual identity of an existing product that lacked branding. We chose an LED light therapy mask for skincare and wellness.

The goal was ambitious: design a brand from scratch, from the brand guidelines to the website, including social media strategy and communication materials. LUMILUX had to embody naturalness, softness and well-being.

The visual universe draws inspiration from nature with its organic curves, stylized flowers and soothing color palette. Each graphic element evokes natural light and serenity.

The project resulted in detailed brand guidelines, a cohesive Instagram feed, packaging mockups and a responsive website.

University project completed in 2024 where we had to choose an existing brand and develop a communication campaign for one of its products.

I selected Yves Rocher and their collagen mask. My role was to create all graphic visuals: Instagram posts, packaging mockups, and persona definition to better target the audience.

The project also included reflection on digital communication strategy and brand positioning on social media.

A personal project born from my desire to create a bridge between two worlds: the international Coca-Cola brand and Persian cultural heritage.

I imagined a packaging concept merging traditional Persian carpet motifs with Coca-Cola's iconic visual identity. Red, an emblematic color of both cultures, creates a natural connection.

Persian carpets have a millennial history and their complex geometric patterns tell stories of generations. This project pays tribute to this craftsmanship while anchoring it in modernity.

First logo creation project completed as part of my studies. The city of Le Puy-en-Velay wanted to modernize the visual identity of the medieval festival "Roi de l'Oiseau".

The challenge was to simplify the existing logo while preserving the emblematic elements and established brand guidelines. It was necessary to respect the historical heritage of the festival while giving it a contemporary breath.

This project allowed me to understand the constraints of an identity redesign: balancing tradition and modernity, respecting existing codes while bringing freshness.

Creation of a conceptual poster for a fictional event "Digital White Night", merging classical art with contemporary digital aesthetics.

The illustration was created on iPad with Procreate, then finalized in Photoshop. The concept explores the meeting between artistic tradition and digital innovation.

Freelance mission for a fast food restaurant wanting to renew its menu while respecting its existing brand guidelines.

The challenge was to create a clear and appetizing layout, making it easy for customers to read while highlighting the different dish categories: pizzas, tacos, burgers.

I worked closely with the client to understand their needs and deliver a functional and visually attractive menu.

Personal graphic exploration blending bold typography and product photography. The goal was to create a dynamic and minimalist composition.

This project allowed me to experiment with visual contrasts and the balance between text and image.

Typographic experimentation with a 3D balloon effect. This fictional project explores the contrast between realistic texture and flat typography.

The poster was designed as support for an inauguration or opening event, playing on the word "HERE" as an invitation to discover a place.

A university project that became much more than an academic exercise. For this course on graphic design and tattoo art, I created a snake wrapped around the sun design – symbols of rebirth and transformation.

The snake represents shedding, constant renewal. The sun symbolizes the light that guides towards a new self. "Each shedding reveals a truth. Each ray guides a new self."

This design held such personal meaning that I actually got it tattooed 4 years ago. It became a part of me – literally.

Communication project carried out for the Clinical Research Unit of the Émile Roux Hospital Center. The objective was to create accessible and professional communication materials.

The project included creating posts for social media, with particular attention paid to the clarity of medical information and respect for the visual codes of the hospital sector.

Reflection on digital communication strategy was also conducted to optimize the unit's visibility to the public.